葉士弘
新媒體的崛起不僅帶來巨大改變,同時擁有強大的公信力,透過課程分享如何把賽事完美行銷包裝,展現賽事特色與亮點,並善用新媒體力量,透過多元管道進行宣傳,以擴大賽事討論度及提升賽事之價值;另外,賽事舉辦期間往往需要大量曝光度提高聲量,如何提供議題內容與素材,並透過充分的溝通交流,以建立良好的對應關係,使媒體能夠掌握賽事重點,將資訊清楚且正確報導,創造有效曝光,提升賽事品牌形象,同時建立深厚而正面的關係。
李佳禎
新媒體的崛起不僅帶來巨大改變,同時擁有強大的公信力,透過課程分享如何把賽事完美行銷包裝,展現賽事特色與亮點,並善用新媒體力量,透過多元管道進行宣傳,以擴大賽事討論度及提升賽事之價值;另外,賽事舉辦期間往往需要大量曝光度提高聲量,如何提供議題內容與素材,並透過充分的溝通交流,以建立良好的對應關係,使媒體能夠掌握賽事重點,將資訊清楚且正確報導,創造有效曝光,提升賽事品牌形象,同時建立深厚而正面的關係。
林合政/達摩媒體股份有限公司 執行長
臺灣每年舉辦多項國際賽事,透過課程分享何謂品牌,進而建立品牌思維、打造專屬品牌形象,將品牌的價值逐漸累積,促使民眾看到賽事品牌立刻進行聯想;其次,則是尋求相關資源,以及如何建構品牌識別系統,以瞭解如何建構品牌。
簡士棋/中華職業棒球大聯盟宣推部 副主任
賽事能夠保持高度關注,無非是賽事內容精彩或賽事具備某種獨特性,透過課程分享如何從賽事中找尋專屬的特色或亮點,透過行銷宣傳及整體性的包裝,創造高度話題性,進而引起廣大的關注與賽事口碑;另外,賽事如何成功營造行銷話題,可從賽事、選手、城市及周邊活動等不同面向,擬定相對應的行銷策略,推出一波又一波的亮眼宣傳。
Amazon Web Services
Enterprise Video Series AWS's breadth of services and pricing options offer the flexibility to effectively manage your costs and still keep the performance and capacity your business requires. With AWS, you can easily right size your services, leverage Reserved Instances, and use powerful cost management tools to monitor your costs, so you can always be on top of your how much you’re spending. In this video, we explain the 5 pillars of cost of optimization, the importance of continually optimizing your costs, and address some common misconceptions around cost optimization. 本影片來源為 AWS YouTube 頻道
Amazon Web Services
Enterprise Video Series The business case for cloud computing goes beyond total cost of ownership (TCO). AWS helps organizations reduce time to market and time spent on undifferentiated work and improve application availability. In this video, we will explain what the Cloud Value Framework (CVF) is all about, provide some examples of customers who have realized value using CVF, and share some best practices on how to ensure you realize the most value from AWS. 本影片來源為 AWS YouTube 頻道
Amazon Web Services
Enterprise Video Series One of the main reasons organizations migrate to the cloud is to save money. However, the traditional approach of analyzing Total Cost of Ownership (TCO) no longer applies when you move to the cloud. In this video, we identify the areas that makeup TCO of cloud, some best practices for looking at costs, and ways to benchmark success when moving to cloud. 本影片來源為 AWS YouTube 頻道
沈柏延/中華民國資訊軟體協會 理事長
數位轉型不是解決單一問題的資訊系統導入,而是企業主對於環境認知後,訂定企業將如何轉型成長的新境界,再進行一連串的技術選擇及資源投入。
沈柏延/中華民國資訊軟體協會 理事長
數位轉型不是解決單一問題的資訊系統導入,而是企業主對於環境認知後,訂定企業將如何轉型成長的新境界,再進行一連串的技術選擇及資源投入。
戴建帆/中華民國棒球協會 組長
我國每年均舉辦超過百場國際運動賽事,於賽事舉辦期間,針對貴賓、選手及工作人員的落地接待,應知悉接待範疇及相關注意事項;另外,國際賽事舉辦時,應遵守國際總會既定的儀軌原則與規範,以免造成誤解與不良觀感。
鄭宗政/台灣米倉田中馬拉松 總幹事
臺灣每年舉辦上百場的運動賽事,如何突顯賽事特色或價值,除透過整體性的行銷包裝與宣傳,亦可與當地特色商圈結合,善用地方資源及特色,將在地元素與風情融入賽事當中,並強化與城市的連結,創造運動賽事價值的同時,也帶動商圈經濟發展,共創雙贏。
黃成翰
以HBL高中籃球聯賽為例,分享賽事行銷操作與目標的設定,以及如何成功創造賽事熱度,並於賽事前中後期營造強烈的賽事氛圍,帶動籃球觀賽風潮;另外,分享職業棒球隊透過多媒體宣傳管道,及跨界行銷的系列活動,將賽事討論的話題熱度轉換為行銷亮點,增加球迷對球隊的認同感、引發口碑效應,並藉由賽事結合城市行銷,擴大球迷基數,一同感受棒球賽事的多樣魅力。
Amazon Web Services
Enterprise Video Series Whether you are moving a small application or entire datacenters, migrating to the cloud can be a complex process. In this video, we highlight the areas you should think about when it comes to your migration, some best practices and tools that can help in your journey to the cloud, and why you should really think through your entire migration beforehand. 本影片來源為 AWS YouTube 頻道
Amazon Web Services
Enterprise Video Series The journey to the cloud is an opportunity to transform outdated operations and development practices. DevOps, Agile software development, and Design Thinking are some of the popular methodologies used today to successfully speed delivery of new products and features and create a more customer-centric mindset. In this video, we highlight some of the differences in developing in the cloud rather than with legacy IT solutions, what it means to experiment with AWS and how it works, and what makes AWS a great partner for organizations who are looking to develop new products in the cloud. 本影片來源為 AWS YouTube 頻道
Amazon Web Services
Enterprise Video Series Most organizations already have a wealth of institutional knowledge and cultural practices that are well established in tenured staff members. This can be used to the organization’s advantage if the existing staff is given an opportunity to learn how to marry institutional knowledge and culture with cloud technologies. In this video, we will explain the differences between building teams for the cloud versus building teams for traditional IT, where to start, and what AWS is doing to help scale your staff. 本影片來源為 AWS YouTube 頻道
何建明/中央研究院 研究員
中小微企業如何透過數位轉型。做好客戶服務、服務升級與產品數位增能,並且透過數位工具優化企業曝光度;未來更可以結合政府計畫「雲世代產業數位轉型」提升產業。